Well, to put it simply, a logo could be
described as the public face of a business
- it is often the first thing that a potential
client will see. A logo should therefore
be unique, easy to recognise, and memorable.
"Anyone can design a logo - that's
what WordArt is for!"
If you type your company name in Times
Roman and call it a logo, you might
as well have scribbled it in felt pen.
At AlphaBeck we take into account the type
of business, the image to be conveyed and
practical considerations often overlooked
even by major corporations. For example,
AlphaBeck logo designs normally include
a monochrome EPS version suitable for foil
blocking, faxing or embossing.